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State & Country Policy Notices

California Privacy Notice

The following tables list the categories of information and specific pieces of information Rocky Mountain ATV/MC collects about you. The tables also explain the business and commercial purpose for collecting information about you, the sources from which Rocky Mountain ATV/MC gathers that information, and the service providers with whom Rocky Mountain ATV/MC discloses that information.


Category of Information:
Identifying Information
Specific Pieces of Information:
First, middle, and last name, mailing, shipping, and billing addresses, e-mail address, phone numbers, and IP addresses.
Business Purpose for Collecting or Selling Personal Information:
Performing Services
Commercial Purpose for Collecting or Selling Personal Information:
We use the data to provide you with products and services, order processing, customer support, and marketing.
Sources from which Rocky Mountain ATV/MC Collected Information:
Information is provided directly from you when you use Rocky Mountain ATV/MC services such as creating an account, placing an order, requesting marketing emails, or participating in a Rocky Mountain ATV/MC sponsored event. Additionally, we may be provided information from partner organization if you provided your information to them while participating in an event, subscribing to a magazine, or becoming a member of an organization.
Third Parties to whom Rocky Mountain ATV/MC Sold Personal Information:
We do not sell consumers' personal information.
Category of Service Providers to whom Rocky Mountain ATV/MC Disclosed Personal Information:
Customer service provider, marketing partner, payment processor, product distributors/retailers, SaaS provider, and web analytics.

Category Of Information:
Internet Data
Specific Pieces of Information:
Pages viewed, search terms used, web access times, device number, device model, operating system and version, device date and time, and unique device identifiers.
Business Purpose for Collecting or Selling Personal Information:
Security, Debugging/Repair, Performing Services.
Commercial Purpose for Collecting or Selling Personal Information:
We use the data for security, performance on our website, to improve customers' shopping experience, and for marketing.
Sources from which Rocky Mountain ATV/MC Collected Information:
Information is provided directly from you when you use Rocky Mountain ATV/MC's website.
Third Parties to whom Rocky Mountain ATV/MC Sold Personal Information:
We do not sell consumers' personal information.
Category of Service Providers to Whom Rocky Mountain ATV/MC Disclosed Personal Information:
Customer service provider, marketing partner, SaaS provider, and web analytics.

Category of Information:
Commercial Information
Specific pieces of Information:
Product purchase history, return and exchange information, vehicles products are purchased for, height, weight, wish list items, commonly bought items, buy later items, cart items, live chat and email communications. We collect credit card numbers, security codes, and expiration dates but we do not store full credit card numbers or security codes, we only store tokenized credit card data and expiration dates.
Business Purpose for Collecting or Selling Personal Information:
Certain Short-term Uses, Performing Services
Commercial Purpose for Collecting or Selling Personal Information:
We use the data to provide you with products and services, order processing, customer support, rebates, and marketing.
Sources from which Rocky Mountain ATV/MC Collected Information:
Information is provided directly from you when you use Rocky Mountain ATV/MC services such as placing an order, purchasing products for specific machines, returning or exchanging products, browsing our website, submitting rebate forms, filling out product reviews, and adding products to your wish list, commonly bought, buy later, and cart.
Third Parties to whom Rocky Mountain ATV/MC Sold Personal Information:
We do not sell consumers’ personal information.
Category of Service Providers to whom Rocky Mountain ATV/MC Disclosed Personal Information:
Customer service provider, marketing partner, payment processor, product distributors/retailers, SaaS provider, and web analytics.

Category of Information:
Protected Class Information
Specific Pieces of Information:
Verifying you are over 18 years old, or your age range and gender.
Business Purpose for Collecting or Selling Personal Information:
Performing Services
Commercial Purpose for Collecting or Selling Personal Information:
We use the data for contests, rebates, marketing, and to ensure compliance with applicable laws.
Sources from which Rocky Mountain ATV/MC Collected Information:
Directly from you when indicating your age or gender in a submission form or online review.
Third Parties to whom Rocky Mountain ATV/MC Sold Personal Information:
We do not sell consumers’ personal information.
Category of Service Providers to whom Rocky Mountain ATV/MC Disclosed Personal Information:
Marketing partner and product distributors/retailers.

Category of Information:
Audio Information
Specific Pieces of Information:
Audio recordings of your phone communications with customer service. Payment information is not recorded.
Business Purpose for Collecting or Selling Personal Information:
Performing Services
Commercial Purpose for Collecting or Selling Personal Information:
We use the data for customer service training and conflict resolution.
Sources from which Rocky Mountain ATV/MC Collected Information:
Information is provided directly from you when you call and speak to a Rocky Mountain ATV/MC customer service representative.
Third Parties to whom Rocky Mountain ATV/MC Sold Personal Information:
We do not sell consumers’ personal information.
Category of Service Providers to whom Rocky Mountain ATV/MC Disclosed Personal Information:
Customer Service Provider.

Your Rights Regarding the Data We Collect:

As a consumer in California, you have the right to request access to information, request the deletion of information, request Rocky Mountain ATV/MC to disclose information, and request information about how Rocky Mountain ATV/MC sells or discloses your information to third parties for a business purpose.

Rocky Mountain ATV/MC does not sell personal information.

We are required to respond to any of your requests to exercise these above rights within 45 days. Should we be unable to comply within 45 days, we will contact you and let you know whether we can complete your request or whether we need more time to complete your request.

Exercising Your Rights:

If you want to exercise your rights, you may contact us or our Privacy Point of Contact at: Rocky Mountain ATV/MC’s Privacy Point of Contact (PPOC) – Security Director
1551 American Way
Payson, Utah USA 84651
1-800-336-5437.
[email protected].

The Privacy Point of Contact listed above, as well as employees who work with the Privacy Point of Contact, have received training to help you exercise your rights under the California Privacy Protection Act.

Contacting Authorities:

If you would like to lodge a complaint against us, you may contact your local authority. If you have trouble locating an authority, please contact the PPOC above and they will help you.

Changes to Our Privacy Statement:

We keep this privacy statement under regular review and will place any updates on our website.

Updated: 2/28/2023